Care that comes to you.

Beauty and therapeutic Wellness at home — built for busy lives and for people who need care that adapts to them. Live in New York City; built to expand.

In-home beauty care — professional styling a client at home

Why we built Bodywork

Self-care shouldn’t depend on travel, long salon waits, or inaccessible spaces. We built Bodywork so beauty, therapeutic wellness, and grooming can meet people at home — with dignity, privacy, and accommodations when needed. We’re live in New York City with a carefully vetted founding network, and we’re growing to more cities as verified pros join.

Our Mission

Make professional care accessible, flexible, and reliable — for clients who need convenience and for those who need care that adapts to their mobility and health needs. And give independent professionals the tools to run a mobile service on their own terms.

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Background-checked · Insured · Secure in-app payments · Reviews after completed services

Join as a Pro

Licensed & Vetted

Background-checked pros

Insured Care

Liability coverage verified

Secure Payments

In-app via Stripe

Leadership

The people building Bodywork

A small team focused on flexible in-home care — connecting clients with verified professionals, and giving pros tools to run independent services.

Shawn Noel
Founder & CEO
Shawn founded BODEWRK to create a more flexible and modern way for clients to connect with beauty and wellness professionals. He leads the platform’s product vision, technology, and growth.
Rohullah Nabavi
Founding CTO
Rohullah leads BODEWRK’s engineering infrastructure, leveraging 6+ years of experience building scalable mobile applications and high-performance systems and ensure the platform runs smoothly.
Kenisha Griggs
Founding Head of Growth
Kenisha brings expertise in wellness operations, UX strategy, and digital marketing to shape the client experience at BODEWRK, creating an accessible and empowering platform for clients and professionals.

What we stand for

The principles behind Bodywork — for clients who need care that comes to them, and for professionals building independent services.

Independence

Pros set their rates, schedule, and service radius. We exist to support flexible, mobile services — not to own their books or brand.

Dignity

In-home care is personal. We design for privacy, respect, and clear expectations — so every visit feels professional and human.

Access

Care shouldn’t stop at the salon door. We prioritize service that meets people at home — including the ability to request accommodations when booking.

Belonging

Busy parents, professionals, and people with mobility or health needs all deserve convenient, respectful care — without stigma or second-class options.

What People Are Saying

Real experiences from clients who trust Bodywork for reliable, professional in-home beauty and wellness services.

Booking was very easy and convenient. The specialist came on time, was gentle and competent, and made me feel comfortable. Having the treatment done at home was my favorite part — it saved me lots of time.

Assyl A.

Client

“Booking was very easy and convenient. The specialist came on time, was...”

Assyl A.

“Overall, I had a great experience with the booking and the facial....”

Yessika G.

“I really loved the service. It is an innovative form of service,...”

Yronelis T.

Live booking · NYC · Expanding

Download Bodywork

Live booking in New York City today. See founding professionals and book in the app — density varies by neighborhood, and more cities open as verified pros join. Early users help shape where we expand next.